Paths of Tomorrow
Shell
Wunderman Thompson (2023)
Effie Awards - 4x Shortlists
Brazilian Creative Club - 1x Bronze, 1x Shortlist
Shell
Wunderman Thompson (2023)
Effie Awards - 4x Shortlists
Brazilian Creative Club - 1x Bronze, 1x Shortlist
The first soap opera aired on the break of Brazil's most-watched soap opera.
Soap operas are central to Brazilian culture, so when Shell wanted to spark discussion about energy transition, we turned to them. But we didn't do what all other brands do. Instead of typical product placement, we created our own soap opera. That's it: for the first time, a brand aired its own soap opera during Brazil's most-watched soap opera.
Soap operas are central to Brazilian culture, so when Shell wanted to spark discussion about energy transition, we turned to them. But we didn't do what all other brands do. Instead of typical product placement, we created our own soap opera. That's it: for the first time, a brand aired its own soap opera during Brazil's most-watched soap opera.
Case in Portuguese (english subtitles)
Paths of Tomorrow Episode 01 (subtitled)
Following episodes:
