Competitor's Recall
NotCo
GUT (2023)
Brazilian Creative Club - 2x Shortlists
NotCo
GUT (2023)
Brazilian Creative Club - 2x Shortlists
If competitors sell carb shakes as protein shakes, NotCo will recall their products.
That's it. We've discovered that our competitors, the market leaders, intentionally sell protein shakes with more carbohydrate than protein. This is unacceptable. Consumers should drink the product with the composition they expect it to actually have. That's why NotCo did the first recall of competitors products.
That's it. We've discovered that our competitors, the market leaders, intentionally sell protein shakes with more carbohydrate than protein. This is unacceptable. Consumers should drink the product with the composition they expect it to actually have. That's why NotCo did the first recall of competitors products.
Case in Portuguese (english subtitles)
Recall film (turn on the english subtitles)