Chewing Nails
Trident
Leo (2026)
Trident
Leo (2026)
The first-ever nail art made 100% of Trident for those who bite their nails under pressure.
Gen Z is the most stressed and anxious generation. And one nervous habit gives it away: nail-biting. Trident fights everyday pressure with its Don't Give a Chew platform. That's how we turned a nervous habit into the hottest trend, creating the first nail art made entirely of gum, ready to be chewed.
*Case in production*