Ballboards
Mercado Livre
GUT (2024)
Cannes Lions - 1x Silver, 2x Bronze, 3x Shortlists
Mercado Livre
GUT (2024)
Cannes Lions - 1x Silver, 2x Bronze, 3x Shortlists
The pitch-side ad boards that delivered balls back into play and changed the game.
Ball delays disrupt the rhythm of a football match and can even impact its outcome. That's why Mercado Livre, the e-commerce known for Brazil’s fastest delivery, introduced Ballboards. These pitch-side ad boards feature ball cannons to swiftly return balls to the game, transforming an old-fashioned medium into the next football revolution and showcasing the brand's standout feature.
